Theoretically, digital transformation is the process of transferring tasks and tools to the digital world and using new digital resources to adapt to business processes and customers. In practice this can be used in many different ways. Through digital transformation, companies can improve the end-user experience by eliminating the need for training, pushing data to cloud services to increase access and trust, or using artificial intelligence (AI) chatbots to better engage with customers, to name just a few examples. . .
This article explores the benefits and transformative potential of digital transformation across businesses.
What is digital transformation?
Digital transformation will be different for every company. This is part of technological development, cultural change and also requires a lot of reworking.
For example, if a company starts with digitalization, which means converting paper and analog data into digital format without changing the business process, then it will know that it can follow the ease of the new type of gender. new way of doing business. The digital transformation era is the time when digital transformation takes place.
A good way to think about this: Digital transformation is creating fundamental changes by incorporating technology into the way businesses do business and the prices they charge their customers.
As well as going paperless, digital transformation will mean automating processes to be efficient and increase accuracy, or integrating new customers and all social management systems related to finance and finance across the organization. Digital transformation is a broad term that covers many aspects of business technology and processes.
The aim is not the technology itself, but the improvement it can bring to the work done and the results that will make a significant difference for organizations and their customers.
Enterprise Digital Transformation through Artificial Intelligence
Large companies have been committed to digital transformation for years, paying close attention to the latest technologies and proposing how to use them in innovation to support their business models. For businesses and consumers, there is a shift in the form of streaming media or multimedia that users can access whenever they want over the internet. Major companies in the television, film, gaming and music industries are some of the biggest pioneers of digital transformation.
Spotify is an example of continuous digital transformation. The company’s goal is to create the best possible user experience (UX) for its audience and uses data analytics, artificial intelligence (AI), and machine learning to achieve this goal.
Changing Customer Experience and Engagement
Companies of all sizes and industries are adapting customer service to meet customer expectations yes and immediately. With the increasing number of social media platforms, smart applications, and simple web development and management tools, many organizations are using these resources to change the way they communicate with their customers – here are some examples.
Shopping on the social media platform Instagram is a digital revolution.
Social Media
Social media has become an important tool for effectively connecting with others, but it also extends to customer service and e-commerce. . Here are some examples of digital transformation that large companies often use on social media channels:
- Answering customer questions and resolving Complaints in social media comments
- Publishing issues, events and information to customers offering discounts
- On Instagram and Facebook Selling products through native e-business features
- Find another fun way to start conversations with customers and other businesses.
Chatbots
Chatbots are interactive websites used by companies to digitally transform customer experiences. Chatbots bypass the contact center model with advanced bots that help customers answer their questions or navigate the website at any time of the day. Chatbots also allow customers to personalize their personal information based on your company’s information, enriching their experience and providing a deeper understanding of your customers.
Self-Service Knowledge Base
Self-Service Knowledge Base provides an alternative to the traditional communication model. By creating an FAQ library with short articles and multimedia content, both your customers and employees can search for questions. This personal service moves the hearts of customer service representatives. Many major customer relationship management (CRM) platforms, such as HubSpot and Salesforce, provide this functionality through the Service Center.
Digital Transformation During COVID-19
The COVID-19 pandemic has forced businesses into a major digital transformation. Many companies. Public quarantines and stay-at-home orders have pushed businesses to use new tools and technologies to manage customer relationships during the crisis. Here are a few ways we’ve seen digital transformation save businesses and organizations from complete disaster during the pandemic:
Widely widespread use of social media video calling
Stay-at-home orders not being followed- Key workers Working from home after leaving the office has changed every conversation in the office. Video conferences are already in place in many businesses, but as they expand globally they have become essential in changing the way we meet with colleagues. You can share your screen to walk someone through a process, type a question in chat while someone else is there, or even set up a quick video conference to chat with friends far away. The widespread use of these technologies has changed the way we work and facilitated the rise of remote working.
Given that a business pitch meeting cannot be held without human permission, the virtual meeting also had great benefits. Walk. To keep events going during the COVID-19 era, many host organizations have created virtual events and hosted live and pre-recorded sessions where people can pay for digital access.
Previous meetings have involved various arrangements, meals, hotels and airline travel, but thanks to this digital transformation, many Organizations are discovering that you do not need a physical location to store information.
E-Learning
The way students and teachers work and learn have changed a lot during the pandemic. Some students learn well, some learn individually, and many learn in a hybrid model. This transformation of the course requires a number of digital transformations such as:
Using a Learning Management System (LMS) to assign and deliver assignments and questions
Choosing a video conference where teachers and students will present the network
Many students returning to self-learning. But as schools must digitally transform during the pandemic, classrooms will incorporate more virtual learning content into the instructional plan, especially for students who have difficulty entering the traditional classroom.
Virtual Dining Options
Restaurants have had the hardest time due to transmission restrictions, but many have shifted and managed the revenue of the digital shift. Restaurants are expanding pickup and delivery options, partnering with food delivery companies, and expanding consumer ordering practices.
As dining slowly returns, many restaurants are looking for a new form of digital transformation. They stayed open by following the health department’s standards and began digitizing their menu. The move requires customers to scan a QR code and view the menu on their own devices, rather than buying a copy. The popularity of these digital transformations may wane once COVID-19 restrictions are completely lifted, but many of them won’t stick around because of the convenience they bring to the workforce in restaurants and customers.
Conclusion: Digital transformation
Digital transformation is a way to achieve change. To add value to the products and services they offer to their customers, businesses must change not only the tools used, but also the processes and mindsets they use to use these tools. This is less about implementation and more about influencing change in the company. Businesses looking to explore new approaches to digital transformation can work with a consultant to help them identify opportunities and re-evaluate their processes, or they can start small with internal energy. The only wrong way is to not explore digital transformation at all; The future is digital and companies that do not take digital risks will be left behind.
